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When trying to conceive, providing your body with the right nutrients is essential—and Vitamin B stands out as a cornerstone for reproductive health. This family of water-soluble vitamins plays a key role in boosting fertility and preparing your body for pregnancy, making it an essential addition to your preconception care routine. Why vitamin B matters for female fertility Vitamin B isn’t just one vitamin; it’s a group of nutrients, each offering unique benefits for your overall health. Here’s how they work together to support your reproductive health: Vitamin B1 (Thiamine) Nerve function and energy metabolism Vitamin B1 supports nerve function and energy metabolism — two essential factors for fertility and overall health. Its role in converting nutrients into energy ensures that your body has the stamina and functionality needed during the conception process. Vitamin B2 (Riboflavin) Cell growth and immune support Vitamin B2 is involved in energy production, immune function, and cell growth and development. It also supports skin health and red blood cell production while offering antioxidant properties to protect against cellular damage—important for maintaining a healthy reproductive system. Vitamin B3 (Niacin) DNA repair and energy support Vitamin B3 is crucial for energy metabolism and the creation and repair of DNA, which are key during the conception process and early pregnancy. Its antioxidant properties help combat oxidative stress, which can impact fertility. Vitamin B6 Hormonal balance and brain development Vitamin B6 is vital for energy metabolism, nerve function, immune system health, and red blood cell production. It also modulates steroid hormones, making it an important nutrient for hormonal balance — a key factor in regular ovulation. During pregnancy, Vitamin B6 supports normal brain development. Vitamin B7 (Biotin) Protein synthesis and embryo growth Vitamin B7 plays a crucial role in protein synthesis, cell replication, gene activity, and cellular signal regulation. It is essential for normal embryonic growth and development, laying the groundwork for a healthy pregnancy. Vitamin B12 Supporting cell division and pregnancy outcomes Vitamin B12 is a fertility powerhouse, aiding in critical processes like cell division and red blood cell production. During pregnancy, it plays a significant role in brain and central nervous system development, helping to prevent certain birth defects. For those undergoing IVF, supplemental Vitamin B12 combined with a balanced diet has been associated with higher chances of success. Additionally, adequate levels of Vitamin B12 during pregnancy are linked to improved cognitive outcomes in children. Vitamin B in Luminary Vitamins’ Create preconception gummies At Luminary Vitamins, we know how critical B vitamins are for fertility, which is why our Create preconception gummies include a precise blend of these essential nutrients. Developed by fertility specialists, our gummies are designed to provide the support your body needs to optimize fertility and prepare for pregnancy. What sets our gummies apart? Doctor-formulated for fertility support Each gummy is tailored to meet the nutritional needs of women trying to conceive, focusing on hormone regulation, egg health, and overall reproductive wellness. Comprehensive nutritional profile In addition to a perfect balance of B vitamins, our gummies include other fertility- supporting nutrients such as CoQ10, Choline, Iron, and Vitamin D3. Backed by science Every ingredient and dosage in our formula is grounded in the latest clinical research to ensure maximum efficacy and support for your fertility journey. Fresh and flavorful Patented 7-layer encapsulation technology ensures every gummy is as potent as it is delicious. Supporting your fertility with Vitamin B Incorporating Vitamin B into your daily routine can make a significant difference in your reproductive health.  With Luminary Vitamins’ Create preconception gummies, getting the essential nutrients you need has never been easier—or tastier. Take charge of your fertility journey with confidence and start optimizing your chances of conception today. Learn more and get started here

Did you know up to 50% of infertility cases are linked to the male partner? Many fertility challenges, including issues with sperm quality, count, and motility, can often be addressed by improving nutrition. Ensuring the male partner gets the right vitamins and nutrients is a crucial step in optimizing reproductive health and increasing the chances of conception. Why male nutrition matters in fertility Sperm health is influenced by various factors, including lifestyle and diet. Key vitamins and nutrients can play a pivotal role in enhancing sperm quality, boosting motility, and supporting overall reproductive function. Whether you're trying to conceive naturally or through assisted reproductive technologies, improving male fertility is essential for success. Top vitamins and nutrients for male fertility Here’s a breakdown of the most effective vitamins for improving male fertility: 1. L-Carnitine: Energizing sperm for optimal motility L-Carnitine, a compound derived from amino acids, is essential for energy production at the cellular level, particularly in sperm cells. L-Carnitine supplementation can improve sperm motility and overall function, making it a valuable nutrient for men trying to conceive. 2. CoQ10: Protecting sperm from oxidative stress Coenzyme Q10 (CoQ10) is a powerful antioxidant that safeguards cells from damage and boosts energy production. CoQ10 has been linked to improved sperm concentration and motility, enhancing overall sperm quality. 3. Folic Acid: Supporting healthy sperm production While Folic Acid is commonly associated with women’s health, it plays a critical role in male fertility by supporting DNA synthesis and repair. It can promote the development of healthy sperm. 4. Lycopene: Safeguarding prostate and sperm health Lycopene, a powerful antioxidant found in tomatoes and other red fruits, has significant benefits for reproductive health. Regular consumption of lycopene can enhance sperm quality by improving motility and reducing oxidative damage.  5. Vitamin E: Boosting sperm function Vitamin E is a fat-soluble antioxidant that plays a crucial role in protecting sperm cells from oxidative stress. Vitamin E supplementation can enhance sperm parameters. Luminary Vitamins’ solution for Male Fertility At Luminary Vitamins, we know that male fertility is just as important as female fertility in the journey to parenthood. Our Create for Men gummies are expertly formulated to include the most effective vitamins and nutrients for sperm health, motility, and overall reproductive function. What makes our gummies stand out? Doctor-designed for male fertilityEvery ingredient is carefully selected by fertility specialists to target the unique nutritional needs of men trying to conceive. A comprehensive blend of key nutrientsFrom L-Carnitine and CoQ10 to Folic Acid and Lycopene, our gummies provide the vitamins and minerals scientifically shown to support male fertility. Fresh and flavorfulPatented 7-layer encapsulation technology ensures every gummy is as potent as it is delicious. Optimize male fertility with the right nutrition Supporting male fertility through proper nutrition is a game-changer in improving sperm health and boosting conception success. Incorporating vitamins into a daily routine can significantly enhance sperm quality, motility, and overall reproductive function. Luminary Vitamins’ Create for Men gummies make it simple to ensure you’re getting the nutrients needed to maximize fertility potential. Take charge of your reproductive health and start your journey toward parenthood with confidence. Learn more and order today

Prioritizing key nutrients when trying to conceive can make a significant difference in reproductive health. At the top of this list is Folic Acid, a vital B vitamin that plays a critical role in female fertility. Incorporating Folic Acid into your routine before conception and during early pregnancy helps ensure the best possible start for both mother and baby. Why Folic Acid matters for preconception and early pregnancy Folic Acid is especially crucial during the first few weeks of pregnancy, a time when many women may not yet realize they are expecting. Taking a preconception supplement rich in Folic Acid for several months before trying to conceive is strongly recommended for optimal reproductive health and early development. 1. Reduces the risk of neural tube defects (NTDs) Folic Acid is essential for the proper development of the neural tube, which forms the brain and spinal cord. Neural tube defects are serious birth defects that occur when the neural tube doesn’t close correctly. Supplementing with Folic Acid can reduce the risk of NTDs by over 70%, making it one of the most important steps in preparing for pregnancy. 2. Supports healthy cell division Rapid cell division and tissue formation are critical during early pregnancy as the baby begins to develop. Folic Acid aids in the production of new cells, supporting the growth and development of the embryo during this transformative phase. 3. Helps prevent anemia Folic Acid contributes to the formation and growth of red blood cells, reducing the risk of folate-deficiency anemia. Women of childbearing age are particularly susceptible to this type of anemia, which can impact energy levels and overall health. Folic Acid in Luminary Vitamins Create preconception gummies At Luminary Vitamins, fertility-focused nutrition is at the heart of every formulation. Our Create preconception gummies are designed with precision to support women during the critical preconception and early pregnancy stages. Each serving contains 2000 mcg DFE of folate (1,200 mcg Folic Acid), a dosage carefully aligned with the latest clinical research to promote optimal fertility and pregnancy outcomes. Why choose Create preconception gummies? Expertly formulated: Developed by leading fertility specialists, each ingredient is carefully selected to enhance reproductive health and prepare the body for conception. Comprehensive nutrients: Beyond Folic Acid, our gummies include essential fertility-supporting ingredients such as Choline, CoQ10, Iron, and Vitamin D3. Backed by science: Every dosage reflects the latest research to deliver maximum efficacy. Fresh and flavorful: Patented 7-layer encapsulation technology ensures every gummy is as potent as it is delicious. Simplify your preconception care Preparing for pregnancy is a personal and empowering step. With Luminary Vitamins’ Create preconception gummies, supporting your fertility journey has never been simpler. This convenient, science-backed supplement provides everything your body needs to thrive during this important time. Start your journey with confidence and peace of mind. Learn more about the Create preconception gummies, and get started today.

Trying to conceive? Your diet can play a huge role in enhancing fertility for both men and women. Certain foods are packed with nutrients that improve egg and sperm health, balance hormones, and reduce inflammation, making conception more likely. Here’s your guide to six superfoods that support reproductive health and help you take the next step in your fertility journey. 1. Leafy greens: Folate-rich fertility fuel Spinach, kale, and other dark leafy greens are fertility powerhouses. These greens are rich in Folate, a B vitamin that’s vital for healthy egg and sperm production. Folate also supports DNA synthesis, ensuring optimal cell development while reducing the risk of birth defects. Start adding a handful of spinach to your smoothies or tossing kale into salads for an easy fertility boost. 2. Nuts and seeds: Omega-3 packed snacks Almonds, walnuts, flaxseeds, and chia seeds are loaded with omega-3 fatty acids, which help regulate hormone levels and combat inflammation. Omega-3s can also improve egg quality and sperm motility. Sprinkle chia seeds on your yogurt, snack on a handful of walnuts, or add flaxseeds to your morning oatmeal for a fertility-friendly snack. 3. Whole grains: Hormone-balancing carbs Quinoa, brown rice, and oats are complex carbohydrates that stabilize blood sugar levels, a key factor in maintaining hormonal balance. Balanced hormones are critical for ovulation and reproductive health. Swap out refined grains for whole grains in your meals to support a healthy cycle and improve fertility. 4. Berries: Antioxidant all-stars Blueberries, strawberries, and raspberries aren’t just delicious—they’re rich in antioxidants that protect eggs and sperm from oxidative stress. These antioxidants enhance overall reproductive health, reducing damage to reproductive cells and improving the chances of conception. Snack on a bowl of berries or blend them into a smoothie for a sweet fertility boost. 5. Fatty fish: Omega-3 powerhouses Salmon, mackerel, and sardines are packed with Omega-3 fatty acids, essential for improving egg quality and reducing inflammation. These healthy fats also support hormone production, making them a key addition to your fertility-focused diet. Aim for two servings of fatty fish per week to reap the benefits. 6. Eggs: Nutrient-dense and versatile Eggs are a fertility superfood, providing Choline, a nutrient essential for fetal brain development and egg health. They’re also rich in B vitamins like folate and B12, which are crucial for reproductive health. Start your day with scrambled eggs or add a hard-boiled egg to your salad to pack in these fertility-boosting nutrients. Why the Mediterranean diet is perfect for fertility Want an easy way to incorporate these foods into your routine? The Mediterranean diet is a fertility-friendly plan packed with nutrient-dense foods. Here’s why it works so well: Rich in antioxidants: With an emphasis on fruits, vegetables, and olive oil, this diet fights oxidative stress that can damage eggs and sperm. Supports hormone balance: Omega-3s from fish, nuts, and seeds help regulate hormones essential for ovulation and sperm production. Improves egg and sperm quality: Nutrient-rich foods like leafy greens, whole grains, and fish support proper cell division and DNA integrity. Promotes healthy weight: Maintaining a healthy weight improves fertility, and the Mediterranean diet makes it easier to stay balanced without feeling deprived. Enhance your fertility naturally Incorporating these six fertility-boosting foods into your meals is a simple way to support reproductive health and improve your chances of conception. Combine these dietary changes with the science-backed nutrients found in Luminary Vitamins’ Create preconception gummies. Formulated with fertility-boosting ingredients like Folic Acid, CoQ10, Choline, Iron, and Vitamin D3, our gummies are the perfect complement to your fertility-focused diet. Together, these nutrients and foods give your body the best possible support on your journey to parenthood. Explore Luminary Vitamins Create gummies now

When preparing to grow your family, ensuring your body is nourished with the right vitamins and nutrients is key to optimizing fertility. Certain vitamins are essential for improving reproductive health, enhancing egg quality, and supporting conception. Whether you’re just starting your fertility journey or taking proactive steps to boost your reproductive wellness, these nutrients are a must for women trying to conceive. Top Vitamins for Female Fertility Here’s a detailed look at the most impactful vitamins and nutrients for enhancing female fertility: 1. Folic Acid (Vitamin B9): Essential for egg health and early pregnancy Folic acid is one of the most important vitamins for preconception health. It supports healthy cell division and DNA synthesis, both crucial for egg quality and embryo development. Folic acid is also well-known for preventing neural tube defects, making it critical before and during early pregnancy. Taking it in the months leading up to conception ensures your body is ready to support a healthy pregnancy. 2. CoQ10: Energizing and protecting your eggs Although not a vitamin, CoQ10 is vital for female fertility, particularly as women age. It boosts cellular energy production in eggs and helps protect them from oxidative stress, which can compromise quality over time. For women over 35, CoQ10 is especially beneficial in supporting egg health and improving reproductive outcomes. 3. Vitamin B12: Aids in brain and central nervous system development  Vitamin B12 is a fertility powerhouse, aiding in critical processes like cell division and red blood cell production. During pregnancy, it plays a significant role in brain and central nervous system development, helping to prevent certain birth defects.  For those undergoing IVF, supplemental Vitamin B12 combined with a balanced diet has been associated with higher chances of success. Additionally, adequate levels of Vitamin B12 during pregnancy are linked to improved cognitive outcomes in children. 4. Vitamin D3: A hormonal and fertility boost Studies show that women with adequate Vitamin D levels are more likely to conceive than those with deficiencies. It also supports immune health and helps maintain strong bones during pregnancy. 5. Choline: A fertility and fetal development powerhouse Choline is crucial for brain and nervous system development in a growing baby, but its benefits start before conception. It supports egg health and overall reproductive function, ensuring your body is fully prepared to sustain a healthy pregnancy. 6. Iron: Maintaining energy and supporting conception Iron is critical for producing hemoglobin, which delivers oxygen to your body’s cells. Maintaining healthy iron levels ensures optimal blood flow and supports both conception and pregnancy. Luminary Vitamins: Supporting female fertility with create preconception gummies At Luminary Vitamins, we understand how important it is to prepare your body for pregnancy with the right nutrients. That’s why our Create preconception gummies are doctor-formulated to deliver a targeted blend of vitamins and nutrients, tailored to support female fertility and reproductive health. What Makes Our Gummies Stand Out? Doctor-Designed for FertilityCreated by fertility specialists, each ingredient is selected based on the latest clinical research to give you the support you need during this critical phase. All-In-One Daily Fertility SupportOur gummies combine folic acid, CoQ10, Vitamin B12, Vitamin D3, choline, and iron, along with other key nutrients, into one convenient and delicious gummy. Science-Backed DosagesEvery ingredient is carefully dosed to maximize effectiveness, ensuring your body gets exactly what it needs for optimal fertility. Fresh and flavorfulPatented 7-layer encapsulation technology ensures every gummy is as potent as it is delicious. Prepare Your Body with the Best Vitamins for Fertility Supporting your fertility journey with the right vitamins can make all the difference in improving reproductive health and preparing your body for a healthy pregnancy. With Luminary Vitamins’ Create preconception gummies, you’ll get a doctor-formulated, science-backed blend of essential nutrients to help you feel confident and supported every step of the way. Learn More and Get Started Today

When preparing your body for pregnancy, CoQ10 (Coenzyme Q10) is a nutrient you don’t want to overlook. This powerhouse compound is vital for cellular energy production and has been extensively studied for its fertility-enhancing benefits. Whether you're just beginning your journey or navigating the challenges of age-related fertility changes, CoQ10 can be a key factor in improving reproductive outcomes for both women and men. Why CoQ10 matters for preconception As the body’s natural CoQ10 levels decline with age, the impact on fertility becomes more pronounced—particularly on egg and sperm health. Incorporating CoQ10 into your preconception routine can help bridge this gap and significantly enhance reproductive health. Here’s how: 1. Boosts cellular energy production CoQ10 is a vital player in mitochondrial function, which powers the energy production process in cells. In the ovaries, this translates to healthier, more energized eggs that are better equipped for fertilization. By enhancing energy at the cellular level, CoQ10 sets the stage for successful conception. 2. Protects eggs from oxidative stress Eggs are vulnerable to damage from oxidative stress, a process caused by free radicals that can lead to fertility decline over time. As a potent antioxidant, CoQ10 shields eggs from this damage, preserving their health and increasing the likelihood of conception. 3. Improves egg quality The natural decline in egg quality as women age can make conception more difficult, especially for those over 35. Research has shown that CoQ10 supplementation can counteract this decline by improving energy production and protecting eggs from oxidative damage, leading to better outcomes for women trying to conceive. 4. Supports Male Fertility CoQ10’s benefits aren’t limited to women. This nutrient also enhances sperm health by improving motility and protecting sperm cells from oxidative stress, making it a powerful addition for couples seeking to optimize fertility together. CoQ10 in Luminary Vitamins Create Preconception Gummies At Luminary Vitamins, we understand that fertility is a delicate and deeply personal journey. That’s why we’ve included 600 mg of CoQ10 in our Create preconception gummies. Designed in collaboration with fertility specialists, these gummies provide targeted nutrition to optimize egg and sperm health, preparing you for the path to parenthood. What Makes Create Preconception Gummies Stand Out? Doctor-Formulated for Your Fertility Needs Each ingredient is carefully chosen by fertility experts to support reproductive health and enhance your body’s readiness for conception. Comprehensive Nutritional Support In addition to CoQ10, our gummies deliver a powerful blend of preconception essentials, including Folic Acid, Choline, Iron, and Vitamin D3. Science-Backed Dosages Every nutrient in Create preconception gummies is included at clinically recommended levels to provide maximum benefits, with 600 mg of CoQ10 to specifically support cellular energy and egg quality. Natural sources of CoQ10 Top dietary sources of CoQ10 include fatty fish (such as salmon and tuna), organ meats (like liver), beef, beef, pork, chicken, soybeans, broccoli, and nuts; however, the amount found in these foods isn’t enough to significantly increase CoQ10 levels in your body.  Empower Your Fertility Journey with CoQ10 Adding CoQ10 to your preconception plan is one of the most effective ways to support reproductive health. By boosting energy production, enhancing egg and sperm quality, and combating oxidative stress, CoQ10 helps lay a strong foundation for conception. Luminary Vitamins’ Create preconception gummies make it easy to incorporate this essential nutrient into your daily routine. With doctor-formulated precision and science-backed dosages, these gummies are designed to give your fertility journey the best possible start. Take control of your reproductive health and boost your chances of conception with Luminary Vitamins. Get Started Today  

Vitamin D insufficiency plagues up to 24% of the US population. Vitamin D is essential for health and can be obtained through a balanced diet, supplements, and exposure to sunlight. This pervasive issue led us to ask: Can gummy supplements match the effectiveness of traditional pills? Our pilot study delves into this question, comparing the impact of gummy vitamins to standard vitamin D pills using the 25-hydroxy vitamin D blood biomarker test as a key indicator. Objectives Test the effectiveness of gummy vitamins in raising or maintaining vitamin D serum levels when compared to traditional pills. Test the likability of gummies as a form of nutrient delivery. Background Vitamin D is a group of fat-soluble vitamins responsible for increasing intestinal absorption of calcium, magnesium, and phosphate, and many other biological effects. Vitamin D deficiency is associated with a plethora of health problems, such as weak bones (osteomalacia), autoimmune disorders, poor immune function, muscle weakness and pain, and increased risk of cardiovascular disease and depression. Optimizing vitamin D blood levels (40 - 80 ng/ml of serum vitamin D3) may help prevent and correct some of these morbidities. Given the limited availability of vitamin D in food, supplemental vitamin D offers a convenient and affordable way to correct low serum vitamin D; however, dose, format, and palatability can influence compliance. 54% of newly enrolled members were either severely vitamin D deficient (7%) or insufficient (47%). The prevalence of vitamin D deficiency (less than 13 ng/ml or < 30 nmol/L) is 6% in the USA, 7% in Canada, and 13% in Europe. Vitamin D insufficiency (i.e. less than 20 ng/ml or < 50 nmol/L) rates have been estimated to be 24% in the USA, 37% in Canada, and 40% in Europe [1,2,3,4,5].  The study In this study, we designed personalized vitamin D dosing regimens in the form of Gummies (intervention) or softgel pills (control) and monitored intake and compliance via periodic surveys. The dosage was personalized to the member's own needs based on their baseline vitamin D serum levels. We screened 156 potential candidates for the intervention, and 39 were subsequently enrolled. Both the intervention group and the control group were asked to sample blood by finger prick twice throughout this study: first, before the study (vitamin D baseline), and second, after the 12 weeks of daily Gummy supplementation. A subset of participants was asked to undergo an additional vitamin D assessment via venipuncture blood test before and after the study concluded to validate the finger-prick results. Vitamin D baseline serum level, member’s BMI, and current vitamin D dose (if applicable) were used as inputs to generate personalized vitamin D doses.   Participants in the intervention group received a 12-week daily dose of Gummies containing personalized concentrations of vegan Vita-algae vitamin D3™ and one or more of the following nutrients: vitamin A, vitamin B12, vitamin C, vitamin E, vitamin K2, iron, zinc, selenium, ginseng, ashwagandha, LactoSpore probiotics, CoQ10, inositol, and folic acid. The daily vitamin D dose varied from 1,600 IU to 11,400 IU. The gummies used Nourished Vita-algae vitamin D3, which was sourced from a mixture of algae and lichen fungus species that grow in the northern parts of Canada. The gummies were blackcurrant-flavored.  The control group received generic vitamin D softgels at dosages of 1,000 IU, 2,000 IU, 5,000 IU, 7,000 IU, or 10,000 IU, depending on their baseline serum vitamin D level. Study visual abstract: Length of intervention Participants in the intervention group were instructed to consume one gummy daily for 12 weeks. Those in the control group were instructed to take one personalized vitamin D softgel pill daily for 12 weeks.  Intervention participants We screened suitable intervention candidates with low vitamin D serum levels. 39 healthy participants with low vitamin D levels at the baseline measurement were selected; they were vitamin D deficient (20 - <40 ng/ml) or severely deficient (10 - <20 ng/ml). In some cases, participants with a history of low vitamin D levels and currently taking vitamin D supplements were also selected to participate. Their current vitamin D supplement was replaced with a gummy supplement that has a closely matching vitamin D dose.  Intervention group inclusion criteria (assessed via a survey): History of low vitamin D and/or currently on personalized vitamin D supplementation in their supplement plan. Willingness to do an at-home biomarker test using a finger prick and a dry blood spot card. Willingness to do an additional vitamin D test via venipuncture at QuestLab or LabCorp  Vitamin D deficient (20 - < 40 ng/ml) or severely deficient (10 - < 20 ng/ml) at baseline  Willing to consume one gummy supplement per day for 12 weeks Willing to give feedback via survey Can be overweight or obese Intervention group exclusion criteria Those with advanced liver insufficiency, intestinal malabsorption, nephrotic syndrome, liver diseases, cystic fibrosis, Crohn's disease, gastric bypass surgery and/or chronic renal failure were excluded from the intervention group. Study Results Gummy supplements had an equal effect to pills The gummy supplements were equally effective in raising vitamin D serum levels as the personalized vitamin D soft gel pills after 12 weeks of supplementation.  Figure 1. Significant improvement of the 25(OH)D3 blood serum levels of participants before and after supplementation with either the vitamin D gummy (n=22) or vitamin D softgel pill (n=32). The vitamin D gummy supplement group (left) with P value = 0.0016, and vitamin D softgel (right) with P value = 0.0019. Wilcoxon matched-pairs signed-rank test, a non-parametric equivalent of the paired t-test, was used for data analysis.  Majority of study participants preferred gummies to pills The gummy supplements were a popular alternative to traditional softgel pills, and compliance was high, with 79% of those in the gummy intervention group reporting that they took their gummy supplement daily. Participants enjoyed the gummy supplement’s fun and easy-to-eat format, personalized dose, 3D-printed design, and taste. 63% of the gummy intervention group found the gummies more appealing and enjoyable than taking supplement pills.  “I enjoy and look forward to having my gummy compared to the pills, which are much harder to take.” Preceding vitamin D gummy vs. pills study Similarly, a recent study [6] investigated the importance of the formulation and vehicle used for vitamin D supplements in achieving targeted circulating vitamin D levels associated with various health outcomes. The study concluded that vitamin D gummies are absorbed more effectively in the gastrointestinal tract, and could be a more effective option for individuals who struggle with traditional pills. Summary The vitamin D gummy supplements were equally effective in raising or maintaining vitamin D serum levels as vitamin D softgel pill supplements. The majority of participants in the intervention group preferred the vitamin D gummy supplement compared to vitamin D softgel pills. About the author Zuzana Krejciova-Rajaniemi, PhD, is Luminary Vitamins' science advisor. With a Doctor of Neuroscience degree from the University of Edinburgh, UK, focusing on neurodegenerative diseases and drug discovery, and over 15 years in the field, including work in a Nobel Laureate lab at UCSF, Zuzana possesses a profound understanding of cutting-edge scientific research.    References [1] Amrein, K., Scherkl, M., Hoffmann, M., Neuwersch-Sommeregger, S., Köstenberger, M., Tmava Berisha, A., Martucci, G., Pilz, S., & Malle, O. (2020). Vitamin D deficiency 2.0: an update on the current status worldwide. European journal of clinical nutrition, 74(11), 1498–1513. https://doi.org/10.1038/s41430-020-0558-y [2] Cashman K. D. (2020). Vitamin D Deficiency: Defining, Prevalence, Causes, and Strategies of Addressing. Calcified tissue international, 106(1), 14–29. https://doi.org/10.1007/s00223-019-00559-4 [3] Cashman, K. D., Dowling, K. G., Škrabáková, Z., Gonzalez-Gross, M., Valtueña, J., De Henauw, S., Moreno, L., Damsgaard, C. T., Michaelsen, K. F., Mølgaard, C., Jorde, R., Grimnes, G., Moschonis, G., Mavrogianni, C., Manios, Y., Thamm, M., Mensink, G. B., Rabenberg, M., Busch, M. A., Cox, L., … Kiely, M. (2016). Vitamin D deficiency in Europe: pandemic?. The American journal of clinical nutrition, 103(4), 1033–1044. https://doi.org/10.3945/ajcn.115.120873 [4] Schleicher, R. L., Sternberg, M. R., Looker, A. C., Yetley, E. A., Lacher, D. A., Sempos, C. T., Taylor, C. L., Durazo-Arvizu, R. A., Maw, K. L., Chaudhary-Webb, M., Johnson, C. L., & Pfeiffer, C. M. (2016). National Estimates of Serum Total 25-Hydroxyvitamin D and Metabolite Concentrations Measured by Liquid Chromatography-Tandem Mass Spectrometry in the US Population during 2007-2010. The Journal of nutrition, 146(5), 1051–1061. https://doi.org/10.3945/jn.115.227728 [5] Crowe, F. L., Jolly, K., MacArthur, C., Manaseki-Holland, S., Gittoes, N., Hewison, M., Scragg, R., & Nirantharakumar, K. (2019). Trends in the incidence of testing for vitamin D deficiency in primary care in the UK: a retrospective analysis of The Health Improvement Network (THIN), 2005-2015. BMJ open, 9(6), e028355. https://doi.org/10.1136/bmjopen-2018-028355 [6] Wagner, C. L., Shary, J. R., Nietert, P. J., Wahlquist, A. E., Ebeling, M. D., & Hollis, B. W. (2019). Bioequivalence Studies of Vitamin D Gummies and Tablets in Healthy Adults: Results of a Cross-Over Study. Nutrients, 11(5), 1023. https://doi.org/10.3390/nu11051023